Content Syndication - What, why and how?
The truth
Content Syndication, I first heard this word in a partner conference in Atlanta hosted by Syndigo.
There I heard form many industry leading System Integrators about PIM and the versatility of PIM to carry out content syndication.
What is Content Syndication?
Content syndication is just a fancy way of saying: republishing content on one (or more) third-party websites with a backlink to your original post.
When you syndicate your original content, it is distributed across various platforms to reach a wider audience.
Why is there a need a Content Syndication?
Dude, you are not the center of the world. How many times have you heard this, well I have many, many times, and this is why you need content syndication.
What do you think is the best way to get the word out there? Well you can ask all marketeers and sales folks (not oh come join our community) is WOM.
WOM: Word of Mouth:
Think of Content Syndication as the WOM of the digital world, so what happens when the word from your mouth gets spread and thrown around, you are now in the minds of every buyer that is out there.
The digital world has come down to such nuances where every digital asset is now being shared on different communication channel that helps you in turn to boos your revenue.
What are the mediums or communication channel that you can use?
Good question, it has now become crazy that every communication medium is now a content syndication channel.
And these are just to name a few.
Sites and Blogs
Newsletters (just like this one)
Social Media Groups (you probably know more than me here)
Mobile apps
RSS Feeds
Kiosk
Digital Boards (interesting the last two aren’t they)
And so on
And now How is Content Syndication Done?
PIM and eCommerce agencies handle the content syndication for API based channels without much issues.
However more than 80% of channels don't have APIs at all or not the matured APIs for content syndication and providing feedback.
This is where my friend, our Managed Services expertise with content transformation, content mapping and content syndication to different channels come very handy.
ML team can help customers from all the way from building a catalog (by aggregating data from sources, scrapping from web..) to then syndicate to different channels.
Not only that... the feedback received from these channels is often cryptic and not so easy to understand by the business user.... my team helps interpret the messages in plain English and take care of the content enrichment to make sure all the errors are resolved.
Yes this is our solution.
Now reach out to me if you need any further information.